My favourite quote
Think – then act decisively. (Confucius)

My management principle
The best executive is the one who has sense enough to pick good men to do what he wants done, and self-restraint to keep from meddling with them while they do it. (Theodore Roosevelt)

My favourite question
What communicative codes in advertising trigger an action?

My favourite valley
The Bergell, also known as la Bregaglia – Graubünden’s Balcony above the Po plain in Italy.

My favourite winter sport
Powder snow skiing in the Swiss canton of Graubünden.

My favourite summer sport
Hiking weekends above 2000 metres in the Bergell and Engadin ranges in the Alps, and jogging on untouched tropical beaches at sunrise somewhere on Earth.

My favourite ‹Dolce-Far-Niente›
A caffé macchiato on a village piazza in the Mediterranean climate of Switzerland’s sun-trap Ticino region.

My favourite science
Semiotics is the science of symbols, of character systems and their meanings. Semiotics assumes that everything constitutes communication.

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