My favourite quote:
Think – then act decisively. (Confucius)
My management principle:
The best executive is the one who has sense enough to pick good men to do what he wants done, and self-restraint to keep from meddling with them while they do it. (Theodore Roosevelt)
My favourite question:
What communicative codes in advertising trigger an action?
My favourite valley:
The Bergell, also known as la Bregaglia – Graubünden’s Balcony above the Po plain in Italy.
My favourite winter sport:
Powder snow skiing in the Swiss canton of Graubünden.
My favourite summer sport:
Hiking weekends above 2000 metres in the Bergell and Engadin ranges in the Alps, and jogging on untouched tropical beaches at sunrise somewhere on Earth.
My favourite ‚Dolce-Far-Niente‘:
A caffé macchiato on a village piazza in the Mediterranean climate of Switzerland’s sun-trap Ticino region – better known to our German speakers as Tessin.
My favourite science:
Semiotics is the science of symbols, of character systems and their meanings. Semiotics assumes that everything constitutes communication.