What communicative codes trigger a purchase decision?


We have the answers.

  • Semiotic effectiveness analysis of corporate communication
  • Different strokes for different folks: international online marketing
  • Transcreation and copywriting of multilingual communication media
Dr. Arno Giovannini
Communication Consultant in Applied Semiotics

Brand Controlling
Marketing Decision Support
Semiotic Positioning Analysis
CI/CD Budget Optimisation


Multilingual Keyword Marketing

Multilingual Web Marketing

Search Engine Optimisation (SEO)

Search Engine Advertising (SEA)

Translation Technology Solutions

Multilingual Content Management

Online Content Writing

Multilingual Layouting